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About the Item:
Because it gives you everything you need to successfully secure e-learning business, Winning E-Learning Proposals: The Art of Development and Delivery is the book your competitors don’t want you to have. No other book describes the entire process for securing e-learning business, from conceptualizing winning ideas to writing and delivering successful e-learning proposals. Author Karl Kapp draws on his considerable experience, and that of other leading experts, to provide the principles needed to conceptualize an idea, write a proposal, and present the information to the prospective client. This guide gives you the competitive edge in developing high-level strategies and selling “themes” that will make your e-learning proposal unique, effective, exciting, and — most importantly — a winner. | ||||
Key Features:
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About the Author(s):
Karl M. Kapp, Ed.D., CFPIM, CIRM, is a leading expert in the field of e-learning, Assistant Director of the well-known and prestigious Institute for Interactive Technologies and Associate Professor at Bloomsburg University, where he teaches classes on writing winning e-learning proposals. Dr. Kapp earned his doctorate of education in Instructional Technology from the University of Pittsburgh. He is an experienced practitioner and consultant on retainer with several e-learning software firms and is the software editor of the trade magazine APICS -The Performance Advantage. Dr. Kapp has hundreds of published articles to his credit and has published several successful books. He is a popular speaker at both national and international learning conferences. | ||||
Table of Contents:
Foreword by Kevin Oakes
Preface Preliminary Work The E-Learning Business Acquisition Process Receiving the RFP Reviewing the RFP Defining the Problem Conceptualizing a Winning Solution Good Writing Is Essential Charts, Graphs, Illustrations, and Other Eye Catchers, by Richard Peck Team Writing The Proposal Document Front Matter Executive Summary Description of Problem/Overview of Solution Solutions Project Management and Schedule Budget Calculating Return on Investment, by Nancy Vasta Corporate Capabilities The Appendix Presenting the Proposal Presenting a Winning Proposal Endnotes Index | ||||
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