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About the Item:
“When I do an analysis of a company, I am satisfied only when I clearly see how it is possible to bring the company to have, in less than four years, net profit equal to its current total sales.” – Dr. Eli Goldratt “My client was skeptical that we could go from $20 million in sales to $20 million in profit in 4 years, but now we believe we will exceed that target!" – Dr. Lisa Lang, President, Science of Business Developed by industry guru and mega best-selling author Eli Goldratt, Viable Vision is a proven strategic plan and approach that lays out the steps to transform an organization’s current total sales into net profits within 4 years. This book explains the Viable Vision concept and provides readers the proven frame of reference and roadmap for achieving exponential growth in profits, without relying on minor miracles such as a new product breakthrough. Supported by significant testing and proven results in real companies, it is now conceivable that even large companies can grow profits at double digit rates. Concisely packed with the proven principles of 25 years of scientific research and real-life application, readers will learn about the holistic implementation of constraints management in strategic planning, operations, supply chain/logistics, sales and marketing, project management, technology, metrics and finance. Whether or not you are one of the millions of people who have read “The Goal” or other fine books on the Theory of Constraints, you will gain enormous benefits from reading this book. Viable Vision is a must read for anyone interested in rapidly increasing their company's net profits. | ||||||||||||||||||||||||||||||||||
Key Features:
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About the Author(s):
Gerald I. Kendall, Principal of TOC International, is a leading expert in the fields of strategic planning, operations management, marketing, project management and constraints management (TOC). He has over 30 years of related experience as a practitioner, consultant, public speaker and trainer. Gerry is an active member of PMI and an accomplished author and co-author of many praised works including the best-selling book Advanced Project Portfolio Management and the PMO. | ||||||||||||||||||||||||||||||||||
Table of Contents:
Foreword Acknowledgements PART I – THE PREMISE FOR A VIABLE VISION Chapter 1 - IMPROVE! Chapter 2 - Viable Vision PART II – THE NEW FRAME OF REFERENCE Chapter 3 - Moving from Complexity to Simplicity Chapter 4 - A Simpler Frame of Reference for Decision Making PART III – MAKING IT HAPPEN Chapter 5 - Marketing Chapter 6 - Operations Chapter 7 - Distribution – From Push to Pull Chapter 8 - Project Management Chapter 9 - The Supply Chain Chapter 10 - Information Technology – Necessary But Not Sufficient Chapter 11 - Buy-in – Overcoming the Layers of Resistance Chapter 12 - Strategy Chapter 13 - Executing the Paradigm Shift Bibliography Appendix A – Viable Vision Financial Examples Appendix B - More Viable Vision Examples Distribution Company Drip Irrigation Company Hospital Appendix C - Other Examples Marketing Operations Distribution Project Management Appendix D – 200 Companies Applying Goldratt’s Theory of Constraints | ||||||||||||||||||||||||||||||||||
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