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“Marlon Quintero has written an amazing book that brings together years of research and professional experience, and clearly explains innovation and the creative process. This book is a must-have for anyone involved in the creative process who is asking, 'where is the next hit coming from?' This book answers that question.”
“Innovation for Media Content Creation takes you by your hand and guides you step by step through the process of creating innovative content for media. It presents a valuable model that helps generate and evaluate ideas, and translates them into usable content with minimal false steps. Most important for a professional, it suggests how to do so on a regular basis. Whereas no model can guarantee success, the one in this book will make success more likely.”
“Quintero introduces the concept of innovation in a methodological way, and the idea of strategy for creative individuals—a much needed concept in our ever-changing world of entertainment.”
“Innovation for Media Content Creation is an essential handbook for today’s media professional interested in understanding how to apply the concepts of strategy, creativity, and innovation to the development of successful media content. Quintero applies his 20+ years of experience as an international Emmy-nominated television producer and creative strategic global executive in developing a model for content creation, production, and distribution, in this insightful and very readable book.”
About the Item
Innovation for Media Content Creation provides a fresh approach to the strategic, logistic, creative, and managerial aspects of media content and television programming development. Mr. Quintero has taken the philosophy and methodologies of innovation that have traditionally been confined to use in product development and manufacturing or technological environments, and applied it in the media industry. This well-organized, step-by-step guide provides the framework and tools needed to deliver innovative, creative content successfully and consistently in today’s multi-platform television landscape. Executives, creative professionals, and students alike will find value in this one-of-a-kind book.
About the Author(s)
Marlon Quintero has over 20 years of experience developing and producing more than 4,500 hours of innovative and creative television programming in the U.S. and throughout the world.
Currently, Quintero is the Managing Director of CIC Media (Center for Innovation and Creativity in Media), a company founded to provide training, consulting, and leading content solutions for the entertainment industry. Among its projects, he is leading the implementation of an innovation lab for Televisa International where Marlon acts as chief creative officer of the Global Entertainment Formats Operation. As part of the training initiative within CIC, Quintero has launched a series of seminars and workshops that have been presented successfully in Miami, San Francisco, Los Angeles, Mexico, and Caracas in conjunction with the University of Miami, San Francisco State University, University of Southern California, and Tec Monterrey DF. A new slate of seminars is in preparation for 2016.
In his career, Quintero has held leadership positions at Univision and Sony Pictures Television where he achieved a high level of success implementing innovation in the development of content and leading many international initiatives. He has also worked for clients such as Warner Brothers, Zodiak, Hola TV, Sony Music and produced award-winning content for MTV, Nickelodeon, Televisa, Venevision, Televen, and SET.
Quintero is an industrial engineer with a Master of Arts (with honors) in Television Production from San Francisco State University and a MBA with studies focused on Entertainment, Marketing, and International Business from the Marshall School of Business at the University of Southern California.
Table of Contents
PART I: GENERATING YOUR MACRO STRATEGY
PART II: CREATIVITY IN MEDIA CREATION
PART III: INNOVATION IN MEDIA CREATION
PART IV: THE PROCESS OF INNOVATION FOR MEDIA CONTENT CREATION
Market and Creative Strategic Research
Sales Pitch and Marketing Tactics
Development: Creativity, Innovation and Expectations
Production Supporting Activities
Chapter 16: The Full Circle of Innovation
PART V: STRATEGY SUSTAINABILITY--KEEPING THE VALUE CHAIN OF INNOVATION FRESH