Tim Pletscher began his career as the science, technical, and medical (STM) book buyer for the McGraw-Hill Bookstores in New York where he gained a strong background in book sales and marketing not only for McGraw-Hill books but for other technical and professional book publishers as well. He rapidly increased sales and turned the store into one of the ten largest in the U.S. After 12 years with McGraw-Hill, he joined the newly created Barnes & Noble superstores where he was in charge of purchasing and merchandising STM books and responsible for increasing sales dramatically. He then rejoined McGraw-Hill in their Professional Books Group as senior marketing manager for engineering titles where he was instrumental in increasing sales by cross marketing books between the college and the professional divisions.

Tim went on to CRC Press as an editor where he used his extensive marketing knowledge to successfully sign books by leading authors in civil engineering, optics and lasers, mathematics, and materials engineering and was key to creating a co-publishing venture with the Masonry Institute of America. Among the bestselling books at CRC Press were the Concrete Construction Engineering Handbook, the Bridge Engineering Handbook, and the Handbook of Parametric and Nonparametric Statistical Procedures. His editorial, sales, and marketing experience for more than 24 years has given him a competitive edge in acquiring well reviewed and top-selling engineering books. Tim has a B.A. from Coe College. He is currently responsible for signing books for professional engineers in electrical engineering, electronics, civil engineering, construction and architecture, industrial engineering and operations research, power systems engineering, environmental engineering, mechanical engineering, and materials engineering. Tim can be reached at tpletscher@jrosspub.com.

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